Michelle Reeve


About Michelle

Michelle Reeve has a life passion for wellness and natural medicine. She is the Founder, Formulator and Managing Director for Waterlily Australasia, a leading wellness spa brand stocked in day spas, clinics and salons in Australia and New Zealand and offered online globally.

The brand was born in 2004 from a naturopathic approach synergising meticulous formulations, artisan crafting techniques and the finest nutrient rich ingredients to create an effective and aromatic solution for Spa Wellness. Concentrated formulations focus on delivering visible benefits with an emphasis on purity, efficacy and authenticity, while delivering opulent textures and a holistic ritual of self-care.

This philosophy imagined by Michelle aligns closely to the whole-food movement where slow skincare and fresh batched beauty is central to each product and ritual. Today, the brand includes the Waterlily, Spaceuticals and Aroma Therapy Collections available for delivery worldwide and stocked in leading day spas in Australia and New Zealand.

She is passionate about communications and storytelling to showcase brand values and product integrity. She is an industry advocate, thought leader, writer and guest contributor.


“We make everything in small batches.”